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Why Do Dog Grooming Prices Vary So Much?

One groomer might quote £45 while another quotes £70 for what sounds like the same service. Here's what actually drives the difference.

Published by Book A Dog Groomer · 3 min read · Updated Tue, 20 October 2026 · 08:00

If you've ever contacted several dog groomers for a price, you might have been surprised by how much their quotes differ.

One groomer might quote £45, while another quotes £70 for what sounds like the same service.

So why is there such a difference?

The answer is that professional dog grooming isn't a standard service where every appointment involves exactly the same amount of work.

The time, skill, equipment and care required can vary considerably.

Understanding what goes into a grooming appointment can help you choose a groomer based on what your dog needs rather than simply looking for the cheapest price.

1. Your dog's breed and coat type

Different coats require different grooming techniques.

A short-coated Labrador may need bathing, drying, brushing and nail care.

A Cockapoo with a long, curly coat may require extensive brushing, bathing, drying, clipping and scissoring.

Even two dogs of the same breed can have very different grooming requirements.

Coat length, thickness, texture and condition all affect the amount of work involved. Our guide to dog coat types explains the differences.

2. Your dog's size

Larger dogs generally require more time, products and physical effort to groom.

Bathing and drying a large Golden Retriever is very different from grooming a small Chihuahua.

However, size isn't the only factor.

A small dog with a heavily matted coat could take longer to groom than a much larger dog with a well-maintained coat.

3. The condition of your dog's coat

Regular grooming at home can make a significant difference.

Dogs arriving with coats that are clean, brushed and free from tangles may require less preparation.

Dogs with significant matting may need additional time and specialist handling.

In some circumstances, clipping a matted coat short may be the safest and most comfortable option.

A groomer should explain the options and any additional charges before proceeding.

4. Your dog's behaviour and individual needs

Not every dog finds grooming easy.

Some dogs are nervous around dryers, uncomfortable having their paws handled or frightened by unfamiliar surroundings.

Others may need additional breaks or a slower introduction to grooming.

A groomer who allows extra time for these needs may charge differently from a business working to a standard appointment schedule.

This doesn't necessarily mean one groomer is better than another.

It means they may provide different services or work in different ways.

5. The type of grooming business

Dog groomers operate in different environments.

You might find:

  • Traditional grooming salons
  • One-to-one grooming businesses
  • Home-based grooming salons
  • Mobile dog groomers
  • Businesses offering specialist grooming appointments

Each has different operating costs.

A mobile groomer, for example, must account for travel time, vehicle expenses and equipment.

A salon may have rent, utilities, insurance and staffing costs.

These differences can influence prices.

6. The groomer's experience and training

Professional grooming requires practical skills, animal handling knowledge and an understanding of coat care.

Some groomers have invested extensively in qualifications, specialist training and continuing professional development.

Others have developed significant practical experience over many years.

Experience and training may influence pricing, although a higher price alone doesn't prove that someone is more qualified or suitable for your dog.

7. What's included in the appointment?

Two services described as a "full groom" might not include exactly the same things.

One groomer might include nail trimming, ear cleaning where appropriate and finishing products within the quoted price.

Another may price certain additional services separately.

Before booking, ask what the appointment includes.

It's much easier to compare services when you understand what you're actually paying for.

Is a more expensive dog groomer always better?

No.

Price alone isn't a reliable measure of grooming quality.

The most expensive groomer isn't automatically the best choice, just as the cheapest isn't automatically poor.

What's important is finding someone whose experience, services, handling approach and working environment suit your dog.

How can I choose the right dog groomer?

Rather than focusing only on price, consider asking:

  • What does the grooming appointment include?
  • How long will my dog be at the salon?
  • Will my dog be groomed individually or alongside other dogs?
  • Do you have experience with my dog's breed or coat?
  • How do you support dogs who are nervous?
  • Are there additional charges for matting or extra time?

A good conversation before booking can help avoid misunderstandings. Our guides to dog grooming costs in the UK and how to choose a dog groomer go into more detail.